Photography Business

 
 

Learn How You Can Earn 0 a Day Taking Photos
By John Deeprose

When I first heard of this unique photography business I was so impressed at the originality of it that I had to find out more.

In my career as a freelance writer I am constantly bombarded with new home business ideas that to be quite frank.... don't float my boat. I read outlandish claims of earnings and ease of set-up and I don't see how many of them would survive past the hype...not to mention many are re-hashed versions of poor ideas that are unworkable for the average Joe (or Josephine!!)

When a friend in Michigan left the Auto industry and got involved in a unique photography business that is easily duplicated, has a massive appeal, is virtually unheard of and in a growing marketplace I felt excited enough to pen my thoughts on it.

You see my friend Dan runs his photography business with:

· NO Advertising!!
· ZERO Experience as a photographer prior to his first day!!
· Doesn't own a studio or any expensive equipment (his camera was 0 on EBay!!)
· Turns down work all the time... because he is as busy, as he wants to be!!

The business basically works like this...Dan works freelance for several national companies (there are hundreds in this field) and takes photographs of Boats, RVs, Cars, Real Estate, Farm Machinery etc.... anything substantial that can be financed or insured.

Dan has tailored his business particularly towards certain niches that interest him and still knows next to nothing about photography

Company's need constantly updated information on insured and mortgaged entities and there is an extreme shortage of local freelance reps to cover the 43000 zip codes in the United States

Dan simply takes the photographs, fills in a couple of forms and submits the pictures (all online) and gets paid.

I believe this to be an inexpensive, easy to enter business that would suit anyone interested in changing his or her career or simply looking to quickly develop an add-on income to an existing business/job

I particularly like the flexibility of this business as it allows pretty much anyone the opportunity to change careers without having to spend years updating skills and be able to build a very profitable unique photography business in a niche industry that offers many more income possibilities.

A manual, that I endorse fully, has now been published on this niche industry that Comprehensively covers everything you need to know to make a good income with little or no experience in the photography industry. The website from which the manual can be downloaded contains information about the multiple income opportunities within this workable, profitable and easy to operate business.

There is a substantial FAQ section that pretty much covers anything that springs to mind, a brilliant free Hometown Freelancing manual (for a limited time) and a risk-free guarantee that for me gives this business the thumbs up for extra income.

To read more about this fascinating opportunity please visit Easy Photography Business

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10 Tips To Tell You How To Start A Photography Business By Finding Your Photography Niche
By Kalem Aquil

Sooner or later, most photography enthusiast give some thought to "how to start a photography business." Unfortunately, there are a 'few' challenges that "doom" us to failure. One of the biggest challenges that we bring is our failure to make the distinctions between our love of photography (re: our enjoyment and passion for photography) and the business of photography (understanding buying and spending habits of people that are photography customers).

For example, many of us think that because our photography work is "so good," that we shouldn't have that much trouble selling it. We, sometimes, mistakenly, think that great art and photography "sells itself." Big mistake! Great photography does not sell itself. In the business world, nothing sells itself - nothing! Knowing this is critical to start a photography business.

Our failure to make the distinction between our passion for photography and our desire to be in the photo business is also evident in how we try to tell people about what we do. For example, photography customers don't care what type of equipment we use. They don't care how many mega-pixels we have, nor how much our equipment cost us, nor what brand of camera we use. Photography customers (current and potential) want to know that we can, and will, produce the highest quality photography work for them.

Think about it, the mechanics that repair our cars don't tell us what tools that they use. The chefs in the restaurants that we patronize don't tell us what type of pots, pans or stoves that they use. In those businesses, it is already established what customers want and how best to give it to them. In other words, other businesses do a better job of understanding their 'niche.' In order to start a photography business that is consistently successful and growing, we must be clear on what niche we are offering and how to sell the benefits of our niche to the customers.

Another mistake that we budding photography business owners repeat is failing to "specialize" (know our photography niche) in what we do. As photography enthusiasts, we enjoy shooting any and everything. As photographers, that's just fine. However, when we start a photography business, we, mistakenly, try to be 'all things to all people' - we take every photography job offered us.

One of the obvious problems with this approach is our failure to recognize how it drastically cheapens the value of what we do as skilled photographers, in the eyes of the customers. Mistakenly, we want our customers (current and potential) to know that we can photograph anything - after all, we're very versatile photographers! What the customers actually see is that we're not "versatile photographers," we're just someone with a camera that's available to take pictures when they call us. Serious photography customers (re: those that can afford to spend regularly) want to do business with specialists - photographers that know their photography niche.

Successful wedding photographers are clear on this, as an example of my point. Their 'primary' customer (usually the bride) has dreamed about her wedding day for most of her life. She isn't looking for a vesatile photographer. She wants a "wedding photographer" that can make her 'look' as good, happy and beautiful as she has been in all of her lifelong dreams of 'her day' - her wedding day. There's a special skill to this type of photography service. In fact, this niche has more to do with well developed 'people skills,' in my opinion. Successful wedding photographers that are clear on these nuances are more successful in business.

Do your research.

  • Inventory Your Photo Collection - Take a look at your photo collections. Determine what it is that you 1.) shoot the most; 2.) shoot consistently well; and 3.) enjoy shooting. Identify your and categorize the photos into various niches, i.e. portraits, sports, glamor, pets, children, landscape, etc.
  • Research The Photography Markets - Do internet searches using the words "photography niche." Also, use the type of niche that you think your photos fit. For example, "event photography niche," "wedding photography niche," etc. Also, a good source to help identify some of the photo markets is "The Photographer's Market." This is a book that is published annually and claims to provide photo buying contacts and information. Online searches are the most useful, in my opinion. Books by author and photographer, Dan Heller are good places to get a better understanding of the vast world of photography, without all the 'artsy-hype,' in my opinion. He also has a very informative website - DanHeller.com
  • Identify 'Real' Markets - Find out what type of photography (of your specialties) your customers currently are purchasing. What type of photography is selling? At some point, you'll have to 'balance' the realities of the different niches. There can be some factors that aren't consistent across all photography niches. For example, some niches require longer "workflow" (workflow is the post production process of taking photos) periods and tasks than others. Higher quality portraits normally require photo editing - which is time-consuming. Event photography requires the processing, packaging and delivering (presenting) of photos. True story: I went through my large photo collections and found that I had a very large number of outstandingly beautiful flowers. I can't begin to tell you my disappointment when I found out that there is 'virtually' no market of photos of flowers - it seems that everybody has them already, everybody! Lesson learned - identify 'real' markets.

Ten Tips To Assist You To Identify Your Niche

  1. Identify specialties that fit your style:
  2. Determine if you have the necessary equipment for the niche
  3. Do you have identifiable and specific skills in this niche area - can you articulate them?
  4. Who is your target audience
  5. What type of photography do they purchase the most
  6. Where are they taking their photography business currently - your competition
  7. What will be different about your services
  8. Does where you live support your preferable niche
  9. Is your niche 'stock photography' or 'assignment photography' - do you know the difference
  10. What is the future potential and tendencies of your niche

Fortunately, the internet makes this information just a few clicks away. The information isn't difficult to find and learn. Knowing your niche increases your confidence tremendously. Truly know your niche - and your photography business will follow!

Kalem Aquil is a 'semi-burnt-out' photographer that dispenses free, unsolicited (yet, very good and accurate) tips and advice to budding photographers that want to take their photography business to the next level. He dispenses such advice to budding photographers such as "where to start," "what to charge," "how to know if you're really, really ready," etc. etc. etc. He dispenses his free and unsolicited advice here. Subscribe to his free ezine, the "Best Amateur Photography Tips Digest," and receive a Bonus Special Report - "How To Build Your Own Successful Photography Website." Click here to subscribe.

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